What is an “OTT“?
The reality is that everyone knows and uses an “Over The Top” platform almost every day without knowing the meaning of this term.
OTT stands for “Over The Top“, is the technical term used in the world of technology and communication to speak of “free broadcasting“, what many users call “video platforms“, “streaming platforms“ among others, it consists of the transmission of audio, video and other content over the Internet that does not require an operator for its distribution. Thus the user can view the desired content live at any time and place, and with any device with Internet connection.
But I don‘t want to go into detail about what OTT platforms are about, but I‘d like to talk about something more important, the technology tool behind these multi-device environments, CMS.
The content management system (CMS) is the tool with which the entire digital environment is managed, we are talking about content management, catalog management, user management, monetization management, access to consumption statistics, device management and other endless tasks to provide the best service and nourish the devices (Fronts).
This task becomes very complex as the volume of audience and content grows, so think of efficient tools that ensure the delivery of a quality user experience. This is where a good content management system adds the most value by simplifying the day-to-day management and distribution of content, and where the task of storing, organizing and managing videos, texts or audio is done safely and effectively.
In addition, video transmission has become an important part of many companies, beyond the telecommunications sector, and there is a need to intelligently manage its content for different sectors and different needs. Now the OTT platform is more than just an entertainment platform, and you need a reliable and always ready content management tool.