Choosing an OTT (Over-The-Top) service provider is one of the most critical decisions for any business or organization looking to distribute digital content, such as video, audio, or even games, over the internet without relying on traditional cable or satellite TV providers.
To help you understand and select the best option for your business, here are 10 key factors to consider when choosing an OTT service provider.
What to Consider When Meeting to Evaluate the Technology You Plan to Hire
- Reputation and Experience
Research the company’s clients and their feedback. Consider its years of experience, as market knowledge can be critical for your project. - Integration Expertise
Look for a system that is as comprehensive as possible, making it easy to manage without requiring multiple technology providers. The provider should offer well-documented APIs and SDKs for seamless integration with existing systems such as CMS, CRM, or marketing tools. It’s equally vital that the platform supports third-party integrations for services like payment platforms or ad management. - User Experience (UX)
The platform should be intuitive for both administrators and end users. It should allow the addition of features like advanced search, playlist creation, and other enhancements that improve the overall user experience. - Business Model and Monetization
Understand the monetization options available, such as subscriptions, advertising, pay-per-view, or hybrid models. Ensure the platform supports various currencies, payment methods, coupons, and other promotional features. - Support and Maintenance
The company must offer accessible and efficient technical support to address any issues. Additionally, ensure the OTT technology evolves regularly with updates to stay ahead of industry trends. - Cost Transparency
Assess the company’s pricing model, including upfront costs, recurring fees, and any additional charges. Avoid unexpected expenses by clarifying these details in advance. - Customization and Flexibility
Choose a company that allows customization to suit your brand and audience needs. The platform should support existing tools, such as CRMs or analytics, and adapt to global audiences with multi-language and multi-currency features. - Analytics and Reporting Capabilities
Ensure robust analytics tools are included, enabling performance monitoring of content, user behavior, and key metrics like watch time, retention rates, and conversions. The ability to generate custom reports is a valuable feature for data-driven strategic decisions. - Security
Verify that the company provides robust DRM (Digital Rights Management) solutions to prevent piracy and secure your content. Assess their measures for user data protection, including data encryption and secure authentication. - Technological Infrastructure
Ensure the provider can handle high traffic volumes and deliver smooth streaming, even during peak hours. Compatibility with a wide range of devices and operating systems (smart TVs, smartphones, tablets, gaming consoles, etc.) is essential for scalability. If technical infrastructure is lacking, check if overflow solutions with Tier 1 CDNs are an option.
Why Should You Learn About Our Technological Solution?
Fractal Media, with over 10 years of experience in developing video technology solutions, has established itself as an industry leader in media services. We provide OTT platforms, multi-device applications, cloud-based CDN services, and digital marketing solutions. With offices in Madrid and Miami, our company offers comprehensive solutions to over 100 businesses, covering the entire video lifecycle, from encoding to distribution and data analysis.
Our flagship product, Fractal ATOM, is a modular platform with advanced features for content management, ranging from video ingestion to multi-device delivery. It ensures seamless integration with CDNs, CMSs, and third-party analytical tools. Fractal Media is also a pioneer in developing Smart TV applications, having launched more than 60 apps for leading manufacturers like Samsung and LG.
We excel in creating efficient OTT solutions with proprietary technology that guarantees robustness and cost optimization. Our CDN delivers fast video playback with less than half a second latency at startup, managing up to 6 million monthly plays.
Additionally, Fractal ATOM CMS supports comprehensive and customizable content management, including multi-language options, automatic subtitles, and AI-based recommendation tools. It incorporates DRM and security systems compliant with GDPR to ensure data protection and content safety.
At Fractal Media, we continue to innovate, providing tailored solutions for our clients, from mobile applications to Smart TV integrations and live streaming systems. We focus on delivering a high-quality user experience alongside top-tier technical support.
Join us in this exciting digital evolution! Contact us with no obligation.
