1.Address Involuntary Cancellations
Accidentally failed payments are the main cause of involuntary cancellations. Your clients want to pay for and continue to use your service, but they bump into a problem while paying.
The easiest way to reduce complications is to work with an automated invoicing service. It will alert users whenever they need to update their registered form of payment or look into any issues in order to keep their subscription from being cancelled.
2. Revamp and Improve Look and Feel
The two main catalysts for a successful OTT app are user interface and user experience. In order to keep users hooked, visuals need to be attractive on all devices.
If your app doesn’t look or work the right way, users will spend less time interacting with it. Low levels of interaction are one of the best indicators for a bad user experience, which will eventually lead to a cancelled subscription.
3.Be Strategic About Pricing
Don’t just settle on the first price model that comes to mind. Continuously analyze competitors, compare prices, and make sure that you are providing the best possible value to your clients. Afterwards, you can share that data with you subscribers!
You should always focus on properly communicating the value your app brings to your subscribers. Push notifications via email and in the app can help with that. You should also make it an important aspect of your marketing strategy.