This tool is accessible from the Fractal Media CMS and it allows the incorporation of a Business Intelligence dashboard allowing you to track your users’ behaviour and create real statistics based on their activity on the different platforms.
What your users watch and where they watch it?
With this facility, you will know which of your contents they like best and secure the loyalty of your audience. It provides data about how many views your content has had, time per device, period of time, country and the view ranking by channel / sub-channel and the geographic area from where the data is gathered.
Learn about your types of users:
- User operations
- Subscriber operations
- Subscriber life cycle
- Subscriber loyalty
- Subscribers by payment plans
- One-time users and recurring users.
- Key information for making decisions on a SVOD
After identifying the behaviour of your user, at Fractal Media we analyse all the information required to maximize the lifetime value of your product, minimizing the acquisition cost per client, as well as improving the conversion funnel, redefining new market niches, re-segmenting campaigns, and implementing many more actions to guarantee a stable positioning in the market.
Your audience consumes content in many windows and through different channels; it can be complicated to get an overall view of its potential
Data dumping of reproduction by device, user, date, content in CMS statistics. Integration of acquisition dashboard to control rises and falls in registrations and subscriptions.
Weekly report service with drawing of conclusions on commercial activity, audience, content consumption and advice regarding product and marketing development.
Integration of Google Analytics on the web, in mobile and Smart TV (to be defined), as well as appropriate client tracking systems In order to gather all information and data relevant to your content and to keep tracking activity.
Integration of Google Analytics on the web, in mobile and Smart TV (to be defined), as well as appropriate client tracking systems In order to gather all information and data relevant to your content and to keep tracking activity.
